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Resume

Work
Experience

Nov. 2024 - Apr. 2025

Remote

Email Marketing Specialist

Internet Marketing Expert Group

At Internet Marketing Expert Group, I managed and developed comprehensive email marketing strategies for over 60 clients, overseeing both drip campaigns and broadcast emails. I implemented custom pop-ups on client websites to boost email list growth and conducted extensive testing to ensure emails successfully reached inboxes, optimizing for engagement and avoiding spam filters. Additionally, I utilized GA4 Analytics to define key email marketing KPIs, driving performance improvements across campaigns.

Feb. 2022 - Nov. 2024

Macon, GA

Digital Media Manager

Visit Macon

Proven track record in enhancing online presence through innovative website design and robust CMS/CRM systems. Expertise in boosting social media presence via organic traffic and paid ad campaigns. Currently, the Digital Media Manager at Visit Macon, specializing in Google Ads, CMS, CRM, graphic design, email marketing, and various social media ad platforms. Passionate about navigating the dynamic digital marketing landscape and continuously expanding skill sets to keep up with emerging trends. 

Dec. 2019 - Feb. 2022

Macon, GA

Digital Content Producer

Sinclair Broadcast Group

I expertly managed social media accounts, ensuring timely and engaging daily postings. My role included formulating weekly Social Media Reports using Adobe Excel to monitor reporter content and leveraging Google Analytics to identify top stories of the day. I also developed creative graphics that drove significant engagement to our website. In addition to publishing original stories from press releases and news sources, I skillfully edited videos to highlight key interviews and stories. My responsibilities extended to managing reporters and anchors, as well as executing a strategic social media plan that boosted engagement. 

Education

2015-2020

Georgia College and State University  | Bachelor of Arts Mass Communication

Achievements & Certifications

  • Leadership Macon Class of 2024​

  • Travel Marketing Professional - Southeast Tourism Society

Skills
& Expertise

  • Website Management

  • Search Engine Optimization

  • Paid Digital Advertising

  • Social Media Management

  • Mobile App Management

  • Email Marketing 

  • Google Analytics

  • Google Ads Management 

  • Data Analysis

  • CRM and CMS Management

  • Adobe Creative Suite

  • Microsoft Excel, Outlook, Word, PowerPoint

  • Canva

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