Projects

Digital Campaign Management

At Visit Macon, each week a different video would be released from our primary video series known as Macon Music, Macon Moments, Macon PlayList and Orderup!

In my role I would create boosted ads in Meta Business Suite, driving traffic and clicks to visitmacon.org. Additionally I managed various other social platforms for these video campaigns including Pandora Ads through Audio Go, Spotify Ads, Google Ads including Google Search and Google Video. In the FY23 year, Meta Ads were managed by an agency however the following FY24, I took on full responsibilities for running the Meta paid ads.

The Results: With Ad Agency FY23

2,010,150 Million Impressions
1.8 Reach
99,000 Link Clicks

FY24 Haley Garrett Managed

Over 9,000,000 Million Impressions
112,000 Link Clicks
2.5 Million Reach

Look through a few Facebook ads I have created.

Note: Due to company policy, I can not share certain data or strategies.

Website Mangament

At Visit Macon, I played a pivotal role in conceptualizing and executing the redesign of our website, which has resulted in an impressive 97.1% increase in new users from November 2022 to November 2023. My responsibilities included developing engaging content, including text, video, and photography, that highlighted Macon's vibrant music heritage and cultural richness. The revamped site now boasts enhanced navigation, direct hotel booking capabilities, an improved events calendar, and a cloud-based CRM system (iDSS Cyclone), all of which contribute to its user-friendly interface. Emphasizing Macon's character through visual elements and interactive features, the new website serves as a dynamic portal designed to attract and inform prospective visitors, supporting our mission to boost tourism and local business.

Creative Content Creation - Blog

My time in marketing has led to several creative content management and creation opportunities. Click each of the buttons to go to different blogs that I have written, with one guest blog. All of these thumbnail graphics were also created by myself through Adobe Photoshop. Please click each photo to read the blog.

Fresh Farm Fun in Macon

Blog Authored by Haley Garrett

Ocmulgee River Guest Blog

Graphic Created By Haley Garrett

Top Fall Trails in Macon

Graphic and Blog Authroed By Haley Garrett

Best Proposal Spots in Macon

Graphic and Blog Authored by Haley Garrett

Summer Fun with The Macon Bacon

Graphic and Blog Authored by Haley Garrett

Celebrate Indigenous Heritage in Macon

Graphic and Blog Authored by Haley Garrett

Creative Content Creation - Graphics

For my Leadership Macon class project, I contributed by designing flyers and social media graphics to help promote our donation efforts for the final project—a sensory room at the Booker T. Washington Center. Through these efforts, we were able to reach a wider audience and secure donations that made this meaningful project a reality.

Creative Content Creation - Newsletters

In my role at Visit Macon, I am responsible for crafting a variety of targeted newsletters that engage and inform our diverse audiences. Each week, I develop the leisure newsletter, which highlights our engaging video series such as "Macon Music," "Order Up," and "Macon Playlist," alongside curated blog content. Additionally, I create specialized newsletters tailored for group travel, sales, sports, and partnerships, offering insights and updates relevant to each segment's interests and needs. I have also included two examples of sponsored Eblast from both Oxford American and ConventionSouth.